https://www.kaelivancott.com/work daily 0.75 2025-04-21 https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/5f8b9e4a-2dd9-4ad8-9c13-f7097fcb329e/updated+vid.gif https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/fcd76b92-9637-4962-af67-fa880602a9ae/ezgif-3-e082e9295e.gif https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/7c4394bd-6117-45ab-b77b-312a5c53261f/Screen+Shot+2023-02-09+at+1.03.18+PM.png https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/6c6b3dec-3044-4a1e-8bf6-b2c6f38b4f00/146835890_532982841009584_6304392794896563246_n.jpg https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/6d17f984-9e98-45b0-a955-7a2818398444/Screen+Shot+2023-02-09+at+12.10.11+PM.png Work Created and oversaw the weekly Self Care Sunday and Plant Parenthood series - incorporating influencer stories around their plants. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/f248d647-0f3a-40a5-99d3-8131eb89f151/ezgif-1-e61f08f145.gif Work Worked closely with Prose France's Research & Development team on social content to educate our audience about our formulation process and haircare information https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/e6aadffe-2ed5-4cf9-a6cb-744ff01aab5d/Screen+Shot+2023-02-23+at+3.47.18+PM.png Work Worked closely with internal video editor and social team to identify and capitalize on trending moments and large brand moments for our owned channels, including Billie Eilish referencing Josie Maran in her video with Vogue https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/fabb4dbe-a4e5-48c1-b328-df45cc8f1d0d/_Cover+%2810%29.jpg Work Developed and filmed content on-set with brand partners like Joanna Gaines to help promote new products via Loloi's owned social channels. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/9e7c8c1e-6852-41e2-a12f-9b09c0ef62e4/83881464_2266141407017142_3606683286578659920_n.jpg Work Worked with our creative team to develop educational graphics like this one- one of our top posts for 2020 on The Sill's Instagram. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/7f6586fc-4aae-40d7-9570-8bcb8d6f92f7/Screen+Shot+2023-02-09+at+12.42.37+PM.png Work Worked closely with the creative team to hold social media shoots to capture in-house content for new fragrance launches https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/cfcdb4b1-4062-4dc4-8518-49e5ae8ab746/321857309_138324772371227_4088672926945092112_n.jpg Work Developed social media-driven strategy for product launches, including Pro-Retinol Megamoisture Face Cream. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/1738218140486-43GVV7O08MAFQ6ZBBIIW/Screenshot%2B2025-01-30%2Bat%2B1.21.38%25E2%2580%25AFAM.jpg Work Engaged with influencer's launch content and utilized available UGC to develop original content showcasing Loloi's new collections. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/408eb981-b1ff-4661-861b-1b30e9fb0386/83093612_617121505738482_6284223611908164788_n.jpg Work Developed strategy for new store openings on social, including developing new Instagram accounts for each store & continuing to coordinate with shop teams on content https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/0d27e9dd-e4a6-408b-9ce2-216db5176818/ezgif-1-d0a1957878.gif Work Supported social presence by being on-screen talent, showing how to achieve hairstyles https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/22e5b318-cf50-4d1d-838a-39b1d171ee22/Screen+Shot+2023-02-23+at+3.55.54+PM.png Work Created in-house content creation workflow after team previously outsourced content, including filming myself and overseeing the team's work, providing edits and approval. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/d8f2dabb-138c-441e-965c-dbcc9138865a/Screenshot+2025-01-30+at+1.23.18%E2%80%AFAM.png Work Created Joon Loloi's first ever influencer campaign, securing 60+ influencers that helped launch the brand online, utilize our first-ever affiliate campaign, and boost UGC via the #joonloloi hashtag https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/c5239f54-597c-4713-ac49-4acb2d16afdb/78800945_166851744556791_5116980003606912389_n.jpg Work Sourced community stories to create ongoing content series like #FirstPlantMemory https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/adf3b51c-908e-42de-9509-1c9a0e27e606/ezgif-1-77fa1c2a46.gif Work Helped Prose pivot from traditional brand presence to a video-driven brand with the rise of Instagram Reels https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/0afee9e4-445a-4337-adb7-80350311336a/Screen+Shot+2023-02-23+at+3.50.08+PM.png Work Filmed content and developed content strategy in support of retailers like QVC, Sephora and Ulta. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/ab3f06b0-b966-4588-a5e8-010c66aaaafb/Screenshot+2025-01-30+at+1.33.24%E2%80%AFAM.png Work Expanded gifting program for both Joon Loloi and Loloi, securing 998 influencers for the Loloi Rugs brand in Q4 2024, as well as building out both brands' paid influencer program. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/54a3835f-6e8e-4e51-8566-688dd7e87d4a/ezgif-5-05007780df.gif Work Led all social brand partnerships, including collaborative content with Chewy, The Met, and more. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/c6edf8a5-1357-4f88-8822-3fd159ba51c2/Screen+Shot+2023-02-09+at+1.05.23+PM.png Work Worked closely on influencer partnerships to show a variety of faces on Prose's social channels https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/e75f023b-684b-4cde-b261-2aaddd1bc96b/Screen+Shot+2023-02-23+at+3.44.10+PM.png Work Created influencer social media strategy involving collaborative posts between Josie Maran brand and influencer pages, working closely with in-house influencer team to brief and coordinate receiving content https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/1738218700582-NOD6YY8GC64CA1GV391F/Screenshot%2B2025-01-30%2Bat%2B1.29.08%25E2%2580%25AFAM.jpg Work Coordinated invite list for Amber Lewis launch event at Shoppe Amber Interiors in the Pacific Palisades & foster connections after the event, including product gifting. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/2065a921-cc73-419a-a269-eb1a93f14f2e/ezgif-1-deb909c864.gif Work Developed content to support Prose's launch into a new category: hair growth supplements https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/4a0e0ed2-2f4e-4229-a254-21ac5bc41819/Screen+Shot+2023-02-23+at+3.52.32+PM.png Work Worked with founder and CEO Josie Maran to develop founder-focused content, including promotional videos for new products, launches and brand campaigns like the Every Body Campaign. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/50014b57-7635-49f3-bb47-84d4a10cbd98/Screenshot+2025-01-30+at+1.26.10%E2%80%AFAM.png Work Announced Joon Loloi's first brand partner, Heidi Caillier, via a 100+ influencer program, helping to boost the brand's visibility and engage with Heidi's audience. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/b2bab434-5ec4-44be-8acf-2f716582fbcc/77296405_190155465444185_624626126000424207_n.jpg Work Developed and executed strategy around in-store events and big sales moments, including Mother's Day and holiday. https://www.kaelivancott.com/home daily 1.0 2025-08-08 https://www.kaelivancott.com/contact daily 0.75 2020-09-14 https://www.kaelivancott.com/about daily 0.75 2025-01-30 https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/1600048625978-QEAC6CRRQAVRMB5PQGOS/47510172_1037626846439628_9173005329061997969_n.jpg About - Kaeli Van Cott is an influencer manager, community builder and brand storyteller at Loloi Rugs and Joon Loloi. She leads both brands’ influencer programs and has helped foster their online communities. Kaeli has lived in New York City since graduating from Hofstra University’s Lawrence Herbert School of Communication.