https://www.kaelivancott.com/work daily 0.75 2026-05-18 https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/6d17f984-9e98-45b0-a955-7a2818398444/Screen+Shot+2023-02-09+at+12.10.11+PM.png Work Created and managed the weekly Self Care Sunday and Plant Parenthood social series, developing influencer-driven content featuring creators sharing their plant care routines and personal connections to their plants. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/f248d647-0f3a-40a5-99d3-8131eb89f151/ezgif-1-e61f08f145.gif Work Partnered with Prose France's Research & Development team to create social content educating audiences about formulation processes and haircare science, translating technical information into accessible storytelling. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/e6aadffe-2ed5-4cf9-a6cb-744ff01aab5d/Screen+Shot+2023-02-23+at+3.47.18+PM.png Work Led social team in identifying and capitalizing on trending moments and cultural conversations, including Billie Eilish's Vogue feature referencing Josie Maran's Bear Naked Wipes, to drive organic reach and brand relevance. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/fabb4dbe-a4e5-48c1-b328-df45cc8f1d0d/_Cover+%2810%29.jpg Work Developed and filmed on-set content with brand partners like Joanna Gaines to promote new product launches across Loloi's owned social channels, driving awareness and engagement for seasonal collections. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/9e7c8c1e-6852-41e2-a12f-9b09c0ef62e4/83881464_2266141407017142_3606683286578659920_n.jpg Work Partnered with creative team to develop educational graphics for top-performing Instagram posts in 2020, including plant care guides that translated product knowledge into accessible, shareable content. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/7f6586fc-4aae-40d7-9570-8bcb8d6f92f7/Screen+Shot+2023-02-09+at+12.42.37+PM.png Work Collaborated with creative team to develop in-house social content for new fragrance launches, including product photography, lifestyle content, and platform-native storytelling. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/cfcdb4b1-4062-4dc4-8518-49e5ae8ab746/321857309_138324772371227_4088672926945092112_n.jpg Work Developed social media-driven strategy for product launches including Pro-Retinol Megamoisture Face Cream, creating platform-native content that translated product benefits into engaging storytelling. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/1738218140486-43GVV7O08MAFQ6ZBBIIW/Screenshot%2B2025-01-30%2Bat%2B1.21.38%25E2%2580%25AFAM.jpg Work Partnered with influencers to develop authentic user-generated content showcasing new collections, leveraging creator storytelling to drive product awareness and consideration. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/408eb981-b1ff-4661-861b-1b30e9fb0386/83093612_617121505738482_6284223611908164788_n.jpg Work Developed social strategy for new store openings, including content planning for each retail location and coordinating with shop teams on local content creation to drive foot traffic and community engagement. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/0d27e9dd-e4a6-408b-9ce2-216db5176818/ezgif-1-d0a1957878.gif Work Served as on-screen talent for social content demonstrating hairstyles and product application, creating authentic, relatable content that performed consistently across platforms. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/22e5b318-cf50-4d1d-838a-39b1d171ee22/Screen+Shot+2023-02-23+at+3.55.54+PM.png Work Built in-house content creation workflow, including filming and overseeing internal content production to maintain consistent brand voice and reduce reliance on external agencies. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/d8f2dabb-138c-441e-965c-dbcc9138865a/Screenshot+2025-01-30+at+1.23.18%E2%80%AFAM.png Work Led Joon Loloi's first influencer campaign, activating 60+ creators to launch the brand online. Executed the brand's first affiliate campaign and amplified reach through the #joonloloi hashtag, establishing initial brand awareness. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/c5239f54-597c-4713-ac49-4acb2d16afdb/78800945_166851744556791_5116980003606912389_n.jpg Work Sourced community stories to create ongoing content series like #MyFirstPlantMemory, leveraging user-generated content and community engagement to drive organic reach and brand affinity. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/adf3b51c-908e-42de-9509-1c9a0e27e606/ezgif-1-77fa1c2a46.gif Work Led Prose's pivot from traditional brand presence to video-driven content strategy with the rise of Instagram Reels, establishing new content formats and performance benchmarks. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/0afee9e4-445a-4337-adb7-80350311336a/Screen+Shot+2023-02-23+at+3.50.08+PM.png Work Developed content strategy supporting key retail partnerships including QVC, Sephora, and Ulta, tailoring messaging and creative assets to align with each retailer's audience and platform. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/ab3f06b0-b966-4588-a5e8-010c66aaaafb/Screenshot+2025-01-30+at+1.33.24%E2%80%AFAM.png Work Scaled gifting program for both Loloi and Joon Loloi, activating 1,000 influencers across Q4 2024 campaigns. Built and managed paid influencer programs to amplify reach and drive measurable brand impact. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/54a3835f-6e8e-4e51-8566-688dd7e87d4a/ezgif-5-05007780df.gif Work Led all social brand partnerships including collaborative content with Chewy, The Met, and other lifestyle brands, negotiating deliverables and managing content approvals to ensure brand alignment. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/c6edf8a5-1357-4f88-8822-3fd159ba51c2/Screen+Shot+2023-02-09+at+1.05.23+PM.png Work Managed influencer partnerships to showcase diverse hair types and experiences across Prose's social channels, including briefing creators directly and coordinating content delivery. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/e75f023b-684b-4cde-b261-2aaddd1bc96b/Screen+Shot+2023-02-23+at+3.44.10+PM.png Work Created influencer social media strategy involving collaborative content between the Josie Maran brand and influencer communities, working closely with in-house influencer team to brief and coordinate content delivery. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/1738218700582-NOD6YY8GC64CA1GV391F/Screenshot%2B2025-01-30%2Bat%2B1.29.08%25E2%2580%25AFAM.jpg Work Coordinated invite list and influencer activation for Amber Lewis launch event at Shoppe Amber Interiors in the Pacific Palisades, fostering creator relationships and driving post-event product gifting and content. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/2065a921-cc73-419a-a269-eb1a93f14f2e/ezgif-1-deb909c864.gif Work Developed content strategy supporting Prose's expansion into a new product category: hair growth supplements, creating educational content that introduced the product line to existing audiences. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/4a0e0ed2-2f4e-4229-a254-21ac5bc41819/Screen+Shot+2023-02-23+at+3.52.32+PM.png Work Partnered with founder and CEO Josie Maran to develop founder-focused content including promotional videos for new product launches and brand campaigns like the Every Body Campaign, translating her voice into platform-native storytelling. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/50014b57-7635-49f3-bb47-84d4a10cbd98/Screenshot+2025-01-30+at+1.26.10%E2%80%AFAM.png Work Launched Joon Loloi's first brand partnership with designer Heidi Caillier through a 100+ influencer program, driving brand visibility and audience engagement with Heidi's community. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/b2bab434-5ec4-44be-8acf-2f716582fbcc/77296405_190155465444185_624626126000424207_n.jpg Work Developed and executed social strategy for in-store events and key sales moments including Mother's Day and holiday campaigns, coordinating content capture and real-time social activation. https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/5f8b9e4a-2dd9-4ad8-9c13-f7097fcb329e/updated+vid.gif https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/fcd76b92-9637-4962-af67-fa880602a9ae/ezgif-3-e082e9295e.gif https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/7c4394bd-6117-45ab-b77b-312a5c53261f/Screen+Shot+2023-02-09+at+1.03.18+PM.png https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/6c6b3dec-3044-4a1e-8bf6-b2c6f38b4f00/146835890_532982841009584_6304392794896563246_n.jpg https://www.kaelivancott.com/home daily 1.0 2026-05-18 https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/1600048625978-QEAC6CRRQAVRMB5PQGOS/47510172_1037626846439628_9173005329061997969_n.jpg https://www.kaelivancott.com/contact daily 0.75 2020-09-14 https://www.kaelivancott.com/about daily 0.75 2026-05-18 https://images.squarespace-cdn.com/content/v1/5f5e7561d2b0854b18aec6e4/1600048625978-QEAC6CRRQAVRMB5PQGOS/47510172_1037626846439628_9173005329061997969_n.jpg About - Kaeli Van Cott is an influencer manager, community builder and brand storyteller at Loloi Rugs and Joon Loloi. She leads both brands’ influencer programs and has helped foster their online communities. Kaeli has lived in New York City since graduating from Hofstra University’s Lawrence Herbert School of Communication.