LOLOI

LOLOI

I scaled Loloi and Joon Loloi’s influencer program to 1,500+ creators delivering $15.6M in influencer media value in 2025. I also build in-house talent contracting processes, own social posting and community management, and partner with paid media to amplify top-performing creator content.

Developed and filmed on-set content with brand partners like Joanna Gaines to promote new product launches across Loloi's owned social channels, driving awareness and engagement for seasonal collections.

Developed and filmed on-set content with brand partners like Joanna Gaines to promote new product launches across Loloi's owned social channels, driving awareness and engagement for seasonal collections.

Partnered with influencers to develop authentic user-generated content showcasing new collections, leveraging creator storytelling to drive product awareness and consideration.

Partnered with influencers to develop authentic user-generated content showcasing new collections, leveraging creator storytelling to drive product awareness and consideration.

Led Joon Loloi's first influencer campaign, activating 60+ creators to launch the brand online. Executed the brand's first affiliate campaign and amplified reach through the #joonloloi hashtag, establishing initial brand awareness.

Led Joon Loloi's first influencer campaign, activating 60+ creators to launch the brand online. Executed the brand's first affiliate campaign and amplified reach through the #joonloloi hashtag, establishing initial brand awareness.

Scaled gifting program for both Loloi and Joon Loloi, activating 1,000 influencers across Q4 2024 campaigns. Built and managed paid influencer programs to amplify reach and drive measurable brand impact.

Scaled gifting program for both Loloi and Joon Loloi, activating 1,000 influencers across Q4 2024 campaigns. Built and managed paid influencer programs to amplify reach and drive measurable brand impact.

Coordinated invite list and influencer activation for Amber Lewis launch event at Shoppe Amber Interiors in the Pacific Palisades, fostering creator relationships and driving post-event product gifting and content.

Coordinated invite list and influencer activation for Amber Lewis launch event at Shoppe Amber Interiors in the Pacific Palisades, fostering creator relationships and driving post-event product gifting and content.

Launched Joon Loloi's first brand partnership with designer Heidi Caillier through a 100+ influencer program, driving brand visibility and audience engagement with Heidi's community.

Launched Joon Loloi's first brand partnership with designer Heidi Caillier through a 100+ influencer program, driving brand visibility and audience engagement with Heidi's community.

JOSIE MARAN

JOSIE MARAN

From 2021 to 2022, I led end-to-end social strategy for Josie Maran, managing two direct reports and building the function's infrastructure from scratch. I drove 78% TikTok follower growth YoY and generated 10M Instagram impressions through strategic content development and founder collaboration.

Led social team in identifying and capitalizing on trending moments and cultural conversations, including Billie Eilish's Vogue feature referencing Josie Maran's Bear Naked Wipes, to drive organic reach and brand relevance.

Led social team in identifying and capitalizing on trending moments and cultural conversations, including Billie Eilish's Vogue feature referencing Josie Maran's Bear Naked Wipes, to drive organic reach and brand relevance.

Developed social media-driven strategy for product launches including Pro-Retinol Megamoisture Face Cream, creating platform-native content that translated product benefits into engaging storytelling.

Developed social media-driven strategy for product launches including Pro-Retinol Megamoisture Face Cream, creating platform-native content that translated product benefits into engaging storytelling.

Built in-house content creation workflow, including filming and overseeing internal content production to maintain consistent brand voice and reduce reliance on external agencies.

Built in-house content creation workflow, including filming and overseeing internal content production to maintain consistent brand voice and reduce reliance on external agencies.

Developed content strategy supporting key retail partnerships including QVC, Sephora, and Ulta, tailoring messaging and creative assets to align with each retailer's audience and platform.

Developed content strategy supporting key retail partnerships including QVC, Sephora, and Ulta, tailoring messaging and creative assets to align with each retailer's audience and platform.

Created influencer social media strategy involving collaborative content between the Josie Maran brand and influencer communities, working closely with in-house influencer team to brief and coordinate content delivery.

Created influencer social media strategy involving collaborative content between the Josie Maran brand and influencer communities, working closely with in-house influencer team to brief and coordinate content delivery.

Partnered with founder and CEO Josie Maran to develop founder-focused content including promotional videos for new product launches and brand campaigns like the Every Body Campaign, translating her voice into platform-native storytelling.

Partnered with founder and CEO Josie Maran to develop founder-focused content including promotional videos for new product launches and brand campaigns like the Every Body Campaign, translating her voice into platform-native storytelling.

PROSE

PROSE

From 2021 to 2022, I built the brand's TikTok presence from zero with a video-first content approach, managed influencer collaborations and developed education-forward storytelling.

Partnered with Prose France's Research & Development team to create social content educating audiences about formulation processes and haircare science, translating technical information into accessible storytelling.

Partnered with Prose France's Research & Development team to create social content educating audiences about formulation processes and haircare science, translating technical information into accessible storytelling.

Collaborated with creative team to develop in-house social content for new fragrance launches, including product photography, lifestyle content, and platform-native storytelling.

Collaborated with creative team to develop in-house social content for new fragrance launches, including product photography, lifestyle content, and platform-native storytelling.

Served as on-screen talent for social content demonstrating hairstyles and product application, creating authentic, relatable content that performed consistently across platforms.

Served as on-screen talent for social content demonstrating hairstyles and product application, creating authentic, relatable content that performed consistently across platforms.

Led Prose's pivot from traditional brand presence to video-driven content strategy with the rise of Instagram Reels, establishing new content formats and performance benchmarks.

Led Prose's pivot from traditional brand presence to video-driven content strategy with the rise of Instagram Reels, establishing new content formats and performance benchmarks.

Managed influencer partnerships to showcase diverse hair types and experiences across Prose's social channels, including briefing creators directly and coordinating content delivery.

Managed influencer partnerships to showcase diverse hair types and experiences across Prose's social channels, including briefing creators directly and coordinating content delivery.

Developed content strategy supporting Prose's expansion into a new product category: hair growth supplements, creating educational content that introduced the product line to existing audiences.

Developed content strategy supporting Prose's expansion into a new product category: hair growth supplements, creating educational content that introduced the product line to existing audiences.

THE SILL

THE SILL

From 2019 to 2021, I owned The Sill’s social media and digital content strategy, growing their Instagram following by 100% while launching city-specific accounts with locally tailored storytelling. I also managed influencer gifting and user-generated content.

Created and managed the weekly Self Care Sunday and Plant Parenthood social series, developing influencer-driven content featuring creators sharing their plant care routines and personal connections to their plants.

Created and managed the weekly Self Care Sunday and Plant Parenthood social series, developing influencer-driven content featuring creators sharing their plant care routines and personal connections to their plants.

Partnered with creative team to develop educational graphics for top-performing Instagram posts in 2020, including plant care guides that translated product knowledge into accessible, shareable content.

Partnered with creative team to develop educational graphics for top-performing Instagram posts in 2020, including plant care guides that translated product knowledge into accessible, shareable content.

Developed social strategy for new store openings, including content planning for each retail location and coordinating with shop teams on local content creation to drive foot traffic and community engagement.

Developed social strategy for new store openings, including content planning for each retail location and coordinating with shop teams on local content creation to drive foot traffic and community engagement.

Sourced community stories to create ongoing content series like #MyFirstPlantMemory, leveraging user-generated content and community engagement to drive organic reach and brand affinity.

Sourced community stories to create ongoing content series like #MyFirstPlantMemory, leveraging user-generated content and community engagement to drive organic reach and brand affinity.

Led all social brand partnerships including collaborative content with Chewy, The Met, and other lifestyle brands, negotiating deliverables and managing content approvals to ensure brand alignment.

Led all social brand partnerships including collaborative content with Chewy, The Met, and other lifestyle brands, negotiating deliverables and managing content approvals to ensure brand alignment.

Developed and executed social strategy for in-store events and key sales moments including Mother's Day and holiday campaigns, coordinating content capture and real-time social activation.

Developed and executed social strategy for in-store events and key sales moments including Mother's Day and holiday campaigns, coordinating content capture and real-time social activation.